2025-01-17

Sherlock Holmes• Mind Palace X Tianjin Teemall

As a business venture jointly developed by HSKC and the Conan Doyle Estate, the Sherlock Holmes Metaverse series launched its pop-up experience, "The Mind Palace" in 2024. Following the opening of four pop-up stores in Beijing, the series officially opened in Tianjin Teemall on 17 January 2025, offering a brand-new immersive experience.
On the day of the grand opening ceremony, Ms. Jessica Shuck, the Commercial and Trade Counselor of the British Embassy in China, Ms. Zhou Wenhuan, the President of the Tianjin Foreign Economic Cooperation Association, Mr. Xu Qi, the Head of Tianjin Teemall, and Dr. Henry Yang, the Managing Director of HSKC China, each delivered speeches and jointly cut the ribbon to celebrate the opening of the project.
Our mission is to bring international IPs to your doorstep and foster profound exchanges and cooperation between China and the UK in the realm of cultural creativity. We eagerly anticipate everyone's participation in this immersive Sherlock Holmes journey in Tianjin!