2024-03-01

"Sherlock Holmes • The Mind Palace" themed pop-up store grandly opened its first store in China!

The inaugural "Sherlock Holmes • The Mind Palace" themed pop-up store in China, a collaborative venture between Haskoll and the Conan Doyle Estate, officially opened on March 1, 2024, at CapitaMall Daxing in Beijing.

The opening ceremony commenced at 11 am, featuring Dr. Henry Yang, General Manager of Haskoll China, delivering a speech introducing the fundamental aspects of the "Sherlock Holmes • The Mind Palace" project and expressing gratitude to the attendees. Speeches were also given by Mr. Miles French, Energy and Infrastructure Commercial Counselor of the British Embassy in China, and Ms. Tong Huichen, General Manager of Commercial Management Beijing West District of CapitaLand Investment (China) North China Region. Following this, Mr. French, Mr. Yang, Ms. Tong, and Ms. Wang Yuan, General Manager of Marketing and Promotion of Commercial Management Beijing West District of CapitaLand Investment (China), jointly cut the ribbon to mark the project's official opening. The atmosphere during the opening ceremony was vibrant and bustling.

On the opening day, Wang Lina, Director of the Daxing District  Commerce Bureau of Beijing Municipality, along with her team, visited the "Sherlock Holmes • The Mind Palace" themed pop-up store for an investigative tour to gain insights into the project. They attentively listened to the enterprise's presentation on the project's operating model and other aspects.

Our mission is to bring international IPs to your doorstep and foster profound exchanges and cooperation between China and the UK in the realm of cultural creativity. We eagerly anticipate everyone's participation in this immersive Sherlock Holmes journey!