2022-11-11

【Winner】 Beijing Tongzhou Business Zone Project

As a model of the "2.0 era of Tongzhou commercial district" revitalized by Line Batong, the Jiukeshu commercial district, located in the "Universal Studios x Grand Canal International Consumer Experience Zone," is facing a period of transformation and upgrading. As an updated and upgraded "regional vitality consumption circle," it will focus on local consumer groups, enhance the diversity of commercial types and the social nature of commercial consumption spaces, and develop into a livable regional comprehensive service center that can support various lifestyles.

We conducted a diagnosis of the project area based on the "18 Quantitative Indicators of Spatial Value and Functional Formats" accumulated through Haskoll's years of rich industry experience. We analyzed the characteristics of the commercial district, understood the consumer demand, excavated existing problems, and identified the key issues, providing targeted suggestions for improvement from various aspects such as spatial form, transportation system, architectural environment, industrial function, and data analysis.

The Jiukeshu commercial district uses "building community service platforms, 3.0 night economy, rising new formats and species, and technology-driven omnichannel operations" as the four main approaches, and uses "family entertainment, fresh supermarket + catering, music +, sports +" as the four highlights to gradually build a "third space for experiential urban life and communication".